Published in Science Writing and Marketing·Jul 11Member-onlyScience Opinion Article Writing — 3 Tips for Balancing Facts and FeelingsHow to Write a Science Opinion Article — Many of the controversies in today’s society have a scientific angle. Climate change, Covid restrictions, abortion, and more — each of these thorny issues is a mix of science and politics. Never has there been a better time for scientists to weigh in by writing a science opinion article. But…Science4 min read
Published in Science Writing and Marketing·Jun 12Member-onlyWhy is Scientific Writing Important?5 Purposes of Scientific Writing — Introduction to Scientific Writing What do you think of when you read the word “scientist”? Probably someone working in a lab, wearing a white coat, staring into a microscope, or swirling a mysterious liquid in a flask. You may not come up with this precise cliché, but you almost certainly think of someone running…Science Writing7 min read
Published in Science Writing and Marketing·May 8Member-onlyAnalyzing the Chanel Mother’s Day AdWhy This Chanel Advertisement Drives Me Crazy — This Chanel Mother’s Day ad from 2015 drives me crazy. I first encountered this ad on LinkedIn. A respected marketer praised it with the comment, “the most human brand wins.” That compliment makes sense until you think about any other ad Chanel has made in the last 20 years. …Marketing6 min read
Published in Science Writing and Marketing·Apr 17Member-onlyHow to Choose a Science Blog TopicA Critical Step in Starting a Science Blog — Picking a science blog topic is harder than it sounds. New writers either choose an area that is already oversaturated and get lost in the noise, or they jump between science blog topics, leading to chaotic content that lacks direction. …Science9 min read
Published in Science Writing and Marketing·Apr 1Member-onlyBest Science Blogging PlatformsMedium vs. Newsletters vs. Personal Websites for Science Blogs — Best Science Blogging Platforms in 2022 Starting a blog is like buying land — what are the three rules of real estate? Location, location, location. Launching a blog on the right platform will massively increase your chance of success. …Science18 min read
Published in Science Writing and Marketing·Mar 9Member-onlyWhat is Science Blogging? Why Start a Science Blog?Introduction to Science Blogging — Do you want to start a science blog? Probably if you landed on this page. Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career. It’s also just stimulating and fun! But science blogging is a commitment — why start a science blog? This…Science10 min read
Published in Science Writing and Marketing·Mar 5Member-onlyMarketing to a Scientific Audience — Balanced ToneThe Most Common Mistake When Marketing to a Scientific Audience — Marketing to a scientific audience requires a careful balance. Marketers tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business. Both of these extremes are mistakes when targeting a scientific audience. How…Science4 min read
Published in Science Writing and Marketing·Feb 22Member-onlyJournalism of Evidence-Based Imagination and Science WritingPrinciples and Practices from a Pulitzer Prize Winning Journalist — The role of journalism in the 24-hour news cycle era has been a topic of intense thought for several years has grown in importance since 2020. While reporters have risen to the challenge of reporting a global pandemic, others have amplified misinformation, either intentionally or by accident. …Science8 min read
Published in Science Writing and Marketing·Feb 20Member-onlyWhy Is Science Writing Important?5 Functions of Science Writing — Science writing fills the important role of bridging the gap between scientists and the public. Scientific information trapped in the laboratory is of no use to anyone! Writers package scientific insights into engaging content that can then benefit society. But what does that mean in practice? There are five main…Writing7 min read
Published in Science Writing and Marketing·Feb 11Member-onlyWhat is Science WritingIntroduction to Science Writing — Every scientist is a writer. Science writing is at the heart of the scientific process. The difference between curious tinkering and real science is sharing your results. Despite this, scientists are terrible at teaching writing! They seem to think that just because someone can read they will know how to…Science8 min read
